STAY 🤐 QUIET & GO VIRAL?

Alright, let’s talk about something wild from an interview between MrBeast and Mark Zuckerberg.

Turns out, videos with NO talking on Instagram and Facebook are blowing up. Yep, silent content is crushing it in terms of reach.

MrBeast himself said his most-viewed short-form videos are the ones where he doesn’t say a single word.

Crazy, right?

Well…

Think about it... How many videos have you scrolled past today that had no voice — just text overlays, music, or someone silently demoing a product?

Probably a LOT.

Memes, hacks, B-roll clips — it’s everywhere.

And here’s the kicker: this format works because it’s language-agnostic.

No barriers.

Just pure visual storytelling.

… and with Ai you can easily replicate these formats.

Here’s how you can jump on this:

🎯 Create silent demos or how to: Show off your app or product with text overlays and music, focus more on the visual hooks. Get creative to catch peoples attention.

🎯 Post hacks or tips: Add captions to keep it engaging without speaking.

🎯 Use AI tools: Generate visuals and overlays effortlessly (no design skills needed).

- I suggest creating a swipe file and start saving the silent videos you see performing well across socials, emulate those until you find what works for your audience or clients -

The best part? These videos don’t need to be perfect.

In fact, the raw, simple stuff often performs better than overly polished content.

Lets stop overthinking it.

Oh, and if you want to know the AI tools and workflows that make this ridiculously easy...⤵

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P.S. Don’t reinvent the wheel—learn from creators who are already crushing it with this format.

Watch the full Colin & Samir interview here for more insights! 🚀